Putting the ‘user’ back in UX and UI design

New challenges, changing needs—this is the lay of the land for any ambitious organisation in the digital realm, and it all starts with design.

Our PALO IT Hong Kong team crafts world-class products and services across a range of industries. From user experience design, to user interface, to web design, to enterprise UX, we work closely with our clients across the world to enrich the customer journey, and offer actionable strategy you can implement here and now to tap into the innovation of tomorrow.



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Re-imagining product design

Our ultimate goal is to build transformative digital experiences—via Design Thinking—across all touchpoints of organisations.

Not simply a thin veil of aesthetic, but work that seamlessly integrates with both software development and team practices. This is why our design team is composed of a variety of disciplines: strategists, researchers and artists alike.

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DesignOps 101

Agile development requires tighter integration between design and tech teams.DesignOps is, at its core, a human-centred practice that reduces inefficiencies in workflows through streamlined process and technological advancements.​ The PALO IT Hong Kong team taps into DesignOps to enable product and design teams to learn faster, build better and deliver design at scale.

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How we work together


  • Organizational structure
  • Team composition
  • Role definition


  • Rituals and meetings
  • Environment
  • Communities of practice


  • Hiring and onboarding
  • Career development
  • People operations
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How we get work done


  • Guiding principles
  • Design process
  • Consistent toolsets


  • Design systems
  • Research hubs
  • Asset management


  • Balancing workflow
  • Estimation
  • Allocation
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How our work creates impact


  • Design standards
  • Design metrics
  • Consistent toolsets


  • Success stories
  • Rewards and recognition
  • Value definition


  • Skills training
  • Playbook
  • Education

Design across disciplines

Web and app development

You can’t have excellent front-end without strong back-end. Our team of designers work hand-in-hand with our full stack developers to ensure what’s going on on the product surface meshes with what’s happening behind the scenes.

Learn more about web and app development in HK →

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Agile coaching and project management

From Lean UX to Design Thinking, the core principles of our work in UX design and UI design are all touched by Agile methodology. The workflow of our projects isn’t point A → point B, a great product design is iterative and grows with the customer, and our team of Agile Coaches makes sure this is the case.

Learn more about Agile coaching and project management in HK →

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Digital transformation

UX design is an obvious candidate for the backbone of digital transformation. After all, it’s what users see and what customers experience. In reality, strong design will help your product to stand up straight, but it’s one of the many moving parts of an organisation undergoing full-scale digital transformation.

Learn more about digital transformation in HK →

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