---
title: Appysport App | PALO IT Case Study
description: Making sport accessible to the many through a bespoke online marketplace.
image: https://www.palo-it.com/hubfs/PaloIt_August2020/images/ce4c7401f64aeff13e1bb4028d530af1ffa19681_appysport_image-1.png
---

APPYSPORT | HONG KONG

## Making sport accessible to the many

##### Shaping a smooth customer journey for a budding booking platform.

![APPYSPORT | HONG KONG](https://www.palo-it.com/hubfs/PaloIt_August2020/images/a4e3ab3cd7a80a432c0fffcd95f298402005b931_appysport_image-2.png)

### Context

Appysport is a Hong Kong-based company that uses tech to help sports lovers rent equipment and book activities on-demand. Regarded as the Airbnb for tennis and water sports, their web platform serves as both an online marketplace for users, and a monetisation opportunity for owners and operators.

![Appysport](https://www.palo-it.com/hubfs/PaloIt_August2020/images/314df8e00a1f220daf4c8375f2d1b11c4b5a1733_appysport_image-3.png)

### Challenge

Appysport sought to test further market levers in opening private facilities to all sports lovers in Hong Kong.

After in-depth user research exploring challenges coaches, hobbyists and owners faced, it became clear that opportunities were vast. While private spaces and equipment might otherwise be gathering dust, *Appysport gave owners and coaches an online side hustle!*

With this demographic in mind, PALO IT’s design team prototyped a new feature—dubbed Appyhost—along with a brand new user journey.

![Appysport](https://www.palo-it.com/hubfs/PaloIt_August2020/images/9a3c20b2dd6e20720a48c1061c7ffeba59f0df14_appysport_image-4.png)

### Outcomes

- A **revamped website and UX/UI** that fits users’ wants and needs.
- **Appyhost** - a newly designed experience targeted at attracting audiences—with easy access to tennis courts—to become hosts.
- A **redirected industry focus**, and a **fresh business model** on which to build.

![revamped website and UX/UI](https://www.palo-it.com/hubfs/PaloIt_August2020/images/f1288f0d47cfafebed1f7c00d8e3d99748167fdc_appsport-min-2.png)

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[Follow linkFollow link ](https://www.palo-it.com/en/case-study/we-care-singapore)

WE CARE | SINGAPORE

## An easy-access platform to care for terminally ill patients

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