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Context

Julie’s has been household staple for quality biscuits and snacks since 1985. Over the years, the brand has actively incorporated conscious business principles in its practices.

Julie's, 'The Best of You' movement is the manifestation of the company's belief in using business as a force for good, offering staff and customers alike a space to share their stories and build camaraderie.

Faced with social distancing limitations due to the COVID-19 pandemic, 'The Best of You' program made the crucial resolution to pivot to digital for its outreach effort.​

smartphone, laptop, digital experience, the best of you, julie's biscuits, urban poverty, singapore social services, poverty VR, social services web app, social services mobile app

Challenge

As a key component of Julie's digital transformation, PALO IT was approached to help build a web and mobile application to  simulate an interactive, urban poverty experience. The project's ultimate goal was to serve as an educational tool for youth, a teaching aid for schools during Julie's roadshows, and a resource portal for Singapore and Malaysia.

Starting the conversation around poverty is the first step in a long road towards equality, and the core challenge was shaping the tool to aid young adults in developing empathy for those facing socioeconomic hardships.

laptop, laptop, digital experience, the best of you, julie's biscuits, urban poverty, singapore social services, poverty VR, social services web app, social services mobile app

Outcomes

PALO IT first deep-dived into Julie's business context through intensive research, leading to:

  • Extensive competitive analysis
  • Revelatory user interviews
  • A co-creation workshop with the Julie's team, to give the project legs.​

Building on the critical findings from the research and workshop, the flow of the user story was amended accordingly, incorporating UI elements to further immerse the user into the digital application. The phase led to the creation of:

  • A light design system
  • A sound concept and storyboard
  • A clickable prototype, ​ready to help to the team hit the ground running

 

CONTACT US
"'The Best of You' is an appreciative storytelling movement that is powered by people's stories, that in turn powers us to talk about certain social topics that are not frequently addressed. One of the things that drew us to PALO IT was their value - using 'tech for good'. That's what brought us together."
Screenshot 2021-12-17 at 12.00.09 PM

SAI TZY HORNG

FOUNDER, JULIE'S 'THE BEST OF YOU'

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