Active in 150 countries and territories, Amnesty International brings global human rights violations to the forefront of the public mind, and encourages everyday people to be the engine for change.
Amnesty’s Urgent Actions taps into a network of over 100,000 individuals to write letters calling out the most dire of human rights abuses. These messages let authority figures know that the world is watching, throwing a spotlight on over 300 cases a year.
Mailboxes long ago transitioned to inboxes. The new generation of campaigners prefer digital petitions and social media bullhorns to pen and paper.
Following up on these new norms, PALO IT subsidiary Marmelab worked directly with Amnesty International France to merge the intimate and personal touch of a letter with the ease and functionality of today’s communications technology.
The project was shaped over four sprint sessions in two years, ultimately yielding a new end-to-end communications platform for Urgent Actions: