---
title: Digital@FEMSA SpinPro | PALO IT Case Study
description: Discover how we redefined the B2B payments ecosystem in Mexico through Digital Innovation
image: https://www.palo-it.com/hubfs/MicrosoftTeams-image%20(2)-Dec-01-2023-09-33-36-6414-PM.png
---

DIGITAL@FEMSA | MEXICO

## Redefining B2B Payments in Mexico through Digital Innovation

##### New digital payment reference service for businesses

![DIGITAL@FEMSA | MEXICO ](https://www.palo-it.com/hubfs/MicrosoftTeams-image%20(1)-Jan-30-2024-07-00-36-1617-PM.png)

### **Context**

In its mission to revolutionize Mexican commerce, Digital@FEMSA conceived a digital solution focused on B2B reference payments. Their vision: enable businesses to charge for their services at all the checkout points of Mexico's largest convenience store chain, thereby enhancing the experience for their customers.

![MicrosoftTeams-image (2)-Jan-30-2024-07-02-29-6976-PM](https://www.palo-it.com/hs-fs/hubfs/chub_backup/MicrosoftTeams-image%20(2)-Jan-30-2024-07-02-29-6976-PM.png?width=742&height=425&name=MicrosoftTeams-image%20(2)-Jan-30-2024-07-02-29-6976-PM.png)

 

### **Solution**

To transform the landscape of B2B payments in Mexico, it was necessary to create an innovative, scalable, and versatile solution capable of adapting to multiple providers and evolving with market demands. PALO IT accepted the challenge and undertook the following tasks:

-  

![FEMSA PAY IMAGE ](https://www.palo-it.com/hubfs/MicrosoftTeams-image%20(3)-Jan-30-2024-02-22-43-3722-AM-1.png)

### **Outcomes**

We transformed the landscape of B2B payments in Mexico, instituting a robust framework for managing payments, inquiries, and reference reversals. This solution opens the doors for future adaptations and improvements. Thanks to this advancement, countless Mexican companies will have a new digital solution that will allow them to boost their sales while enhancing service to their customers

[ CONTACT US ](https://www.palo-it.com/en/contact-us-1)

[##### CYCLO POWER FACTORY

##### CYCLO POWER FACTORY | FRANCE

### Revolutionising fitness for renewable energy

Workouts to benefit the environment, our society and our health.

![CYCLO POWER FACTORY | FRANCE](https://www.palo-it.com/hubfs/PaloIt_August2020/images/3b5a155d-e520-46ac-a7f0-3718daa99f78_CPF_inContext.png) ![CYCLO POWER FACTORY | FRANCE](https://www.palo-it.com/hubfs/PaloIt_August2020/images/3b5a155d-e520-46ac-a7f0-3718daa99f78_CPF_inContext-1.png) 

](https://www.palo-it.com/en/case-study/revolutionising-fitness-for-renewable-energy) [##### BETTR

##### BETTR GROUP | SINGAPORE

### Sustainable digitalisation across the coffee value chain

Leveraging tech for good solutions to maximize positive impact

![BETTR GROUP | SINGAPORE](https://www.palo-it.com/hubfs/MicrosoftTeams-image.png) ![BETTR GROUP | SINGAPORE](https://www.palo-it.com/hubfs/MicrosoftTeams-image%20(1).png) 

](https://www.palo-it.com/en/case-study/bettr-group) [##### MOBILICHAIN

##### MOBILICHAIN | FRANCE

### Facilitating the management of electric car fleets

Using Blockchain technology to work towards green mobility.

![MOBILICHAIN | FRANCE](https://www.palo-it.com/hubfs/mobilichain%20vignette.png) ![MOBILICHAIN | FRANCE](https://www.palo-it.com/hubfs/mobilichain%20banner.png) 

](https://www.palo-it.com/en/case-study/mobilichain) [##### PALO IT INNOVATION LAB

##### AGRITECH | SINGAPORE

### Bringing sustainable agriculture to farming communities

Leveraging technology to automate greenhouses.

![AGRITECH | SINGAPORE](https://www.palo-it.com/hubfs/Group%2025.png) ![AGRITECH | SINGAPORE](https://www.palo-it.com/hubfs/MicrosoftTeams-image%20(1)-1.png) 

](https://www.palo-it.com/en/case-study/agritech)

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