The mobile phone is now recognized as the last frontier of the media. Constantly within reach of its owner, it allows to access your services on the move, maximizing user experience. The mobile phone is a driver of new business opportunities and needs to be fully integrated into a multi-channel strategy.
- Strategic vision: Business Plan, ROI / TCO / RCO / SWOT / PORTER analyzes, choice of business model and mobile devices;
- Design, development and architecture: Mobile website, embedded applications (iPhone, Android, Blackberry, etc.);
- Customer loyalty and promotion: M-CRM, SMS and MMS + +, couponing, widget, M-Merchandising;
- Traffic generation: Search Marketing, M-Sport, operations viral (web 2 & community devices...), QR code, geo-location.
- Palo IT as the know-how to tackle all aspects of these issues: design, speed, usage context, geo-location, billing, CRM, capitalizing on emerging technologies.